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December 19, 2011

Breast Cancer Can Happen to Anyone

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A breast cancer awareness campaign was launched in Mozambique by DDB. It shows familiar superheroes giving themselves breast examinations. Breast examinations are a woman's best bet at finding cancer early enough to get treatment.

I love geeky things, so these comic-themed posters are right up my alley.

My concern, however, is that the advertisements may only appeal to a small percentage of women. I don't mean to generalise and assume that most women don't know of or enjoy comics, but isn't there a large proportion of women that may not even notice them?

My other concern is that sex is selling. Once again. Obviously the posters will be ideal wall d├ęcor for the average teenage boy - and adults too - but people will definitely notice them, so I suppose the campaign worked!

They still make my skin crawl a little though...

What do you think of them?

via Laughing Squid

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